ServiceNow

Existing homePage on servicenow.com

(THE BEFORE)

A homepage offers high visibility as a gateway to a website, it is often a place where everyone in the company wants a stake. Because of this, I think it's important to consider corporate and departmental objectives, market position and data to drive the framework of content / design / UX strategy.

My process:

1. Discovery: stakeholder interviews, metrics, competitor analysis

2. Analysis: evaluate research gathered from discovery phase, develop personas/user stories, extract objectives and insights

3. Design: sketches, wireframes

Design Objectives:

• Articulate what ServiceNow does

• Evaluate content strategy to differentiate from competitors

• Evaluate importance of marquee - style and position

• Find a way to refresh content

• Engage users on the homepage before redirecting them elsewhere

Design strategies:

• Simplify the experience

• More white space to create content chunking

• Less content per panel

• Parallax interaction could help engage visitors

• Content should be focused on the benefits of the platform/ServiceNow, not individual products. This will also appeal to a wider audience

• Use appropriate font styling/hierarchy to attract attention to important content